Who we are
Last updated May 2019
Berendo may collect various types of information, both personal and anonymous, through our products, services, and websites. The information is gathered from your usage of our products and services, as well as from your entry of information on our websites. This collected information consists of two basic types of data: 1) personal information and 2) non-personal information.
Personal information is information that can be used to uniquely identify you as an individual or contact you directly. This may include contact information such as your name, address, telephone number, and email address. For certain financial, health, or credit-based products and services, personal information may also include sensitive data such as payment data, credit records, social security numbers, date of birth, and account numbers. Personal information is only collected based upon your choice to provide it to Berendo through our products, services, and websites. You have the option to choose not to provide personal information to us; however, the lack of such personal information will typically prevent Berendo from providing the requested products or services to you.
If you provide us personal information about others, or if others give us your information, we will only use that information for the specific reason for which it was provided to us.
Non-personal information is general information that does not permit direct association with you as an individual. When you browse Berendo websites, we may automatically collect non-personal information such as your IP address, device information, browser, internet connection speed, past web pages visited, and your link selections on our various website pages. This information may be used to: (1) manage and protect our websites, products, services, and users from fraudulent, abusive, or unlawful uses; and (2) help us research, develop, and improve our websites, products, and services. This type of information may also be aggregated or otherwise rendered anonymous for business and marketing uses by us or by third parties.
In some circumstances, we use third-party companies, agents, and contractors to perform services on our behalf, such as website optimization, email distribution, processing credit card transactions, infrastructure and IT services, background screening, and other data analysis, processing, or handling functions. In the course of engaging these third party services, Berendo only shares your information to the extent reasonably necessary for the third party to perform the services on our behalf. We do not permit these third parties to use or disclose your personal information except for the purpose of providing the services we request of them. However, please note that Berendo does not maintain control over the privacy policies and practices of any third party companies, agents, or contractors.
If Berendo enters into any business transition, restructuring, merger, sale, or other transferring of assets, we reserve the right to transfer user information, including all personal information, as part of or in connection with the transaction. You will be notified via email and/or a prominent notice on our Web site of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information.
Electronic Protected Health Information (ePHI)
Certain Berendo products, services, and websites are aligned with the senior market, assisted living, and skilled nursing industries. These products, services, and websites allow users to share and disclose protected health information in an electronic format (ePHI). Berendo is committed to protecting the privacy of ePHI received from our users in accordance with the requirements of the Health Insurance Portability and Accountability Act of 1996 (HIPAA). Berendo will not use or disclose user ePHI except as authorized by the user in accordance with the product, service, or website terms or as required by law.
Cookies, Web Beacons, and Other Technologies
When you access our websites, products, and services, Berendo servers may place small text files (“cookies”) on your computer for recordkeeping purposes. Among other things, cookies enable Berendo to gather information about your activity on our websites, products, and services for the purposes of improving your online experience, remembering your preferences and settings, delivering advertising to match your preferences and interests, and for other similar customization purposes.
In addition to cookies, Berendo may utilize web beacons, clear gifs, or other technologies built into our websites, products and services to gather information on how users interact with and utilize various features. These technologies can help personalize your Berendo usage experience and help associate your interactions with our products and services to other information within your account. For example, these technologies can identify popular pages, viewing patterns, click-through, conversion rates, and other information that can be used to improve, monitor, and operate our websites, products, and services.
Most internet browsers provide controls that allow users to manage or disable the placement and usage of cookies on their computer. Please note that disabling cookies may deactivate or otherwise restrict certain features on Berendo websites, products, and services.
Third Party Advertisements and Links to Other Sites
Social Media Integration
Berendo websites, products, and services may include the option of integration through third party social networking sites and related social media plug-ins or applications. When you integrate or link our websites, products, and services with your social media applications (e.g., Facebook, LinkedIn, MySpace, Google+, etc.), you authorize Berendo to have access to certain information from your social media profile (e.g., name, e-mail address, photo, gender, birthday, location, your list of friends, comments, etc.) to deliver the content or as part of the operation of the integrated application. We may also obtain non-personally identifiable information (e.g., content viewed, advertising viewed, etc.) from your interaction with our integrated content.
Mobile Applications and Location-based Services
Certain Berendo websites, products, and services offer mobile applications for access via smartphones and tablet devices. These applications are subject to the information handling practices outlined in this policy.
Berendo mobile applications may include the option to provide you with helpful information based on where you are. To provide such location-based services, Berendo may collect, use, and share precise location data, including the real-time geographic location of your mobile device. This location data is collected anonymously in a form that does not personally identify you and is solely used by Berendo to provide and improve location-based products and services. If you wish to deactivate this feature, you can disable the location services on your mobile device.
Berendo implements and maintains physical, administrative, and technical safeguards designed to secure user information and prevent unauthorized access to or disclosure of that information. Under our security policies and practices, access to sensitive personal information is authorized only for those who have a business need for such access, and sensitive records are retained only as long as reasonably necessary for business or legal purposes. Berendo strives to protect the user information that we collect and store, however, no security program is 100% secure and we cannot guarantee that our safeguards will prevent every unauthorized attempt to access, use, or disclose personal information. Berendo maintains security incident response policies and procedures to handle incidents involving unauthorized access to private information we collect or store.
Children’s Online Privacy
Berendo does not target children under the age of 13 for the collection of information online. Our products, services, and websites are not designed to attract the attention of persons under the age of 13.
Accessing and Updating Personal Information
In the event your personal information is determined to be outdated, incomplete, or inaccurate, you may access and update your information by logging into your Berendo product or service account. If you require verification that your requested changes have been completed, and such verification is not readily displayed in your product or service account, you may request confirmation at the email address listed below (See “Contact Us”).
California Privacy Rights – “Shine The Light” Requests
California Civil Code Section § 1798.83 permits California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. Your options for making such a request are listed below under “Contact Us.”